

Help us craft a matcha experience you’ll truly enjoy.
Share your preferences in a short survey and get 20% OFF your first order as our thank-you!
Here's what you can look forward to.
Shipped from Japan via DHL Express, enjoy fresh matcha at your doorstep in just 3-5 days.
Enjoy Naoki Matcha, wherever you are.
A brand new collection of matcha blends. Smaller lots, freshly milled, respected producers across Japan.
The best-selling matcha on Amazon.com and Singapore, we serve more than 800,000 matcha fans every year.
For years, we’ve partnered with Japanese tea estates and masters to deliver the finest matcha.
Now, it's your turn to enjoy it, wherever you are.
Share your matcha preferences with us—it only takes a minute!
A unique discount code will be sent straight to your inbox. Be sure to check your junk or spam folder too!
Use your code at checkout for 20% off when we launch.
"I was thoroughly impressed with the care that Naoki had for matcha and their consumers experience.
The amount of resources available and versatile blends all create a more knowledgeable matcha consumer which can only help in their matcha choosing."
"It is very creamy, and has a good umami taste. But its nevertheless sweet and has a long aftertaste.
Of course, it isn't bitter at all. I consider it to be a very smooth matcha. It's hard for me to explain but the taste is quite original."
"I appreciated Naoki Matcha for one simple reason. They appeared to be a no bullsh*t matcha company.
Meaning: they told it like it was, and provided all the necessary information about the products they offered."
Recently, we’ve been getting enquiries from many different countries from Australia, to Indonesia, Kuwait, and Sweden!
We currently serve USA, UK, and Singapore, but we want to do more. Our matcha will be available worldwide, shipped directly from Japan.
Enjoy it wherever you are.*
*wherever DHL ships to.
While both offer high-quality Japanese matcha, they have slightly different focuses:
• Naokimatcha.com (Naoki Matcha): Authentic Japanese matcha focused on the USA market, with matcha blended for USA taste preferences. Matcha is imported and shipped from USA.
• Naokimatcha.co.jp (Naoki Japan): Smaller lot Japanese matcha curated from domestically available blends. Shipped directly from Japan, available worldwide.
While both offer high-quality Japanese matcha, they have slightly different focuses:
• Naokimatcha.com (Naoki Matcha): Authentic Japanese matcha focused on the USA market, with matcha blended for USA taste preferences. Matcha is imported and shipped from USA.
• Naokimatcha.co.jp (Naoki Japan): Smaller lot Japanese matcha curated from domestically available blends. Shipped directly from Japan, available worldwide.
We want to be operational by Q4 2025. Complete our survey and be among the first to know when we launch along with any updates along the way!
We want to be operational by Q4 2025. Complete our survey and be among the first to know when we launch along with any updates along the way!
We have a trusted network of tea producers whom we have been working with for many years.
As we scaled up in volume, these producers often have smaller lots of excellent tea that are unsuitable to be blended into our main collection for various reasons. Such teas are usually not easily available outside Japan, and we have decided to share this surplus with the rest of the world.
We have a trusted network of tea producers whom we have been working with for many years.
As we scaled up in volume, these producers often have smaller lots of excellent tea that are unsuitable to be blended into our main collection for various reasons. Such teas are usually not easily available outside Japan, and we have decided to share this surplus with the rest of the world.
No. For the time being, Naoki Japan will feature entirely different, exclusive matcha blends.
No. For the time being, Naoki Japan will feature entirely different, exclusive matcha blends.
No, Naoki Japan will only be available for purchase on this site (naokimatcha.co.jp).
No, Naoki Japan will only be available for purchase on this site (naokimatcha.co.jp).
We aim to ship to all countries covered by DHL, but may start with fewer countries when we first launch.
We aim to ship to all countries covered by DHL, but may start with fewer countries when we first launch.
We use DHL Express Air to ensure fast, safe and reliable delivery to your doorstep in 3-5 days.
We use DHL Express Air to ensure fast, safe and reliable delivery to your doorstep in 3-5 days.
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